In the stressful world we live in, people are now drawn towards the idea of wellness. People are now well aware of the importance of a good diet, good sleep, and activities like yoga, but they are still on the lookout for ways to improve their health and productivity. As we are now slowly coming out of the impact of an ongoing global pandemic, there is a sudden shift in consumer behavior and values. We are in the middle of the great reset, which is accelerating the existing trends and magnifying the disparities. Along with all this, wellness brands are now fueling innovation to gain traction in this extremely competitive space.
In a visually noisy market, Cymbiotika LLC stands out from the rest with its best-in-class wellness products. Cymbiotika is an innovative wellness brand based in San Diego. With the motto, “Your mind and body deserve the best,” Cymbiotika is driven by the higher purpose of inspiring everyday people to achieve their optimal health. Founded in 2017, Cymbiotika uses the most advanced bioavailable absorption technology and sources only the highest quality plant-based nutrients to resolve specific nutritional deficiencies and support healthy aging, detoxification, and longevity. Cymbiotika never uses synthetics, GMOs, fillers, chemicals, preservatives, additives, or sugars in its products.
In conversation with Shahab Elmi, CEO of Cymbiotika LLC
Q. Tell us in brief about your advanced bioavailable absorption technology.
Cymbiotika’s Micelle Liposomal technology takes its already superior formulas to the next level by increasing each nutrient’s bioavailability. Simply put, they encase the nutrients inside phospholipids (healthy fats). These fats protect the nutrients as they bypass the digestion process and make their way into the large intestine, fully intact. This provides maximum absorption to the cellular level.
Q. Tell us about the role played by Cymbiotika in people’s wellness journey.
Cymbiotika products have played a role in the wellness journey of a wide range of individuals, from those getting back on the path to good health to pro athletes. Cymbiotika customers value the company’s commitment to high quality and pure ingredients and each product tastes great too, which makes staying on top of nutrition easy because the products are delicious on their own or mixed into everyday food and drink, like smoothies. Our customers are our best references and advocates regarding the role of Cymbiotika in their wellness journeys. You can watch their testimonial videos on our website: /
Q. How do you source quality resources to maintain the effectiveness of your products?
Cymbiotika sources only the highest quality plant-based nutrients, combined with the most advanced bioavailable absorption technology, and never uses synthetics, GMOs, fillers, chemicals, preservatives, additives, or sugars in any supplements. Our ingredients are organically sourced in Iceland and Nova Scotia. To ensure quality, they are validated in independent lab tests – no competitor can claim this. For customers, this translates to better value. They derive maximum benefit from each supplement, negating the need to spend more to make up for the poor bioavailability of other products.
Q. Tell us about the ‘lifestyle movement’ and people can take ownership of their lives.
More Americans are taking their health into their own hands. This has led to a powerful shift from treatment to prevention using nutritional supplements. However, the industry is largely unregulated. Too many supplement providers sell substandard ingredients – that the body cannot absorb – at rock bottom prices. Cymbiotika is pioneering some of the most advanced bioavailable absorption technologies available – a differentiator that ensures consumers get the full benefit of high-quality plant-based nutrients and reclaim their health.
Q. Is it true that striving for both ‘ethics’ and ‘success’ in a business is a tough feat?
Cymbiotika truly believes that if you put your people and customers first the profits will follow. As an example, the pandemic meant a price increase in raw ingredients. The company made the tough decision to absorb those expenses knowing that his customers were struggling too. Though this created cash flow pressures, the company’s leadership made this decision based on moral compass. Shahab Elmi, Cymbiotika’s CEO said “it was the right thing to do.” Striving for an ethics-forward company can be fraught with risk and uncertainty, but putting ethics over success is not a tough feat for Cymbiotika.
Q. Do you have any new services ready to be launched?
In early May, Cymbiotika launched Rya Organics, its CBD brand. Rya kicked off with three existing products - Nexus Relief, a super anti-inflammatory, Heal All Pro CBD, a transdermal pain formula, and Rumi Dream Herbal Sleep Tonic to aid you in a deep restful sleep. This will be followed with the addition of an advanced Skincare line. The first products to launch being a lip conditioner, facial mist, facial hydrator, facial moisturizer, eye cream and a night cream. The first of the skincare product line, a lip conditioner, will drop in the coming weeks. Roughly 15 new products are currently in testing and will be launching over the summer.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
The sales trajectory of Rya Organics is already outpacing that of Cymbiotika and will probably pass it as soon as early next year because of the popularity of CBD. Our customers can look forward to 14 new SKUs and superior formulations from Cymbiotika this year and a skin care line from Rya Organics that will focus on anti- aging, reducing inflammation, help with Acne and boosting nutrients— a complete game-changer.
Meet the leader behind the success of Cymbiotika LLC
With discipline and focus, Shahab Elmi, CEO of Cymbiotika has had significant entrepreneurial success in diverse markets. He founded Cricket Wireless (which now operates 173 stores in six states), DASH Radio (a digital audio platform), and Day Group (a maker of customizable phone cases). Each company became dominant in its respective markets. But these successes weren’t enough for Shahab. To truly excel, he believes that every entrepreneur must find a passion project. For Shahab, that is Cymbiotika – a natural and organic supplement brand. “Making money isn’t enough for me. There is nothing more important than our health and this chapter of my professional life is devoted to helping people live longer, healthier, and happier lives.” With Cymbiotika, Shahab recognized an opportunity and seized it. Together with a business partner, in 2017 he formed the company, pioneering some of the most advanced bioavailable absorption technologies available – a differentiator that ensures consumers get the full benefit of high-quality plant-based nutrients and reclaim their health. Today Cymbiotika is growing fast. It has 38 employees (expected to double this year, despite the COVID pandemic) producing products from a 6,741 sq. foot warehouse – five times the size of its original. The company has been featured in over 50 publications including Forbes, Life & Style, and US Weekly.